SURMAI™ Welfare Groups (SWG) is the community advancement umbrella program of SUPANSHA® Development Foundation (SDF). It connects individual learning with household practice, family participation and neighborhood action. Its purpose is to help people understand everyday issues, make informed choices and translate knowledge into responsible practices that strengthen families and communities.

Regular learning, practical assignments, monthly meetings and coordinated local action provide a structured basis for participation. Member benefits complement this purpose by supporting continued engagement and household well-being.

SWG is established in memory of SURMAI, inspired by a thought recorded in her personal diary:

“People and communities can become stronger when they have opportunities to learn, understand, reflect, make informed choices and participate in meaningful action.”

Its official launch date is 12 November 2026, marking her birthday.

Four connected principles guide the program: preventing the “Kaash Effect” - the regret of “If only we had acted earlier” (काश हमने पहले ही ऐसा कर लिया होता।); developing इच्छाशक्ति, ज्ञानशक्ति and क्रियाशक्ति - willingness, knowledge and action; practicing “Live Life by Choice, Not Chance”; and building “An Informed Community for Social Action.” Together, these principles emphasize timely understanding, reflection and meaningful action.

The complementary KASH framework - Knowledge, Attitude, Skills and Habits supports practical learning: understanding an issue, developing a responsible outlook, practicing relevant skills and reinforcing useful habits. The “Kaash Effect” encourages timely action; KASH describes how learning develops into everyday practice.

Members strengthen their ability to identify local needs, make informed decisions together, share responsibility and lead appropriate community action. Reflection and repeated practice help sustain learning beyond an individual assignment.

SWG brings together community members and social impact partners in complementary roles.

Institutional Partners complement these roles through formal agreements with SDF, providing defined educational, healthcare, training and other institutional facilities. Associate offers cover agreed products and services; institutional arrangements specify facilities, eligible recipients and access requirements.

Community membership is open to applicants aged 18–60 years, with an upper age limit of exactly 60 years, subject to verification and the program’s participation requirements. Applicants should have basic smartphone skills and commit time to learning, meetings and practical activities. Membership is not restricted by household income or socioeconomic category. Once a member’s age exceeds 60 years, including by one day, the Group Coordinator facilitates their transition to an appropriate SDF program as a beneficiary, according to their needs and the receiving program’s eligibility.

SDF collects the applicant’s household social and economic profile to understand family circumstances, relevant support needs and program connections; this information is not used to restrict membership by income or socioeconomic category. Applicants can ask the GC or SDF to explain the applicable age, verification, digital-access and participation requirements. Membership is free.

A local group comprises up to 51 verified participants: 50 members and one Group Coordinator. Groups may begin with fewer participants and enroll up to this limit. Members ordinarily reside within a 1–3 kilometer radius, reduced to around 1 kilometer in densely populated urban neighborhoods, to support accessible meetings and dependable local coordination.

Children, older people and other residents may benefit through relevant community activities and SDF programs, each with its own eligibility and support arrangements. Community membership is a voluntary participation role. The Group Coordinator is an L-10 independent contractual personnel role under SDF’s separate selection and contractual arrangements; other employment follows SDF’s recruitment and appointment process.

Family ID and household understanding

Each member is connected with their household through a Family ID. Members of the same family are linked to that family record while retaining their individual Member IDs and Welfare Cards. Family ID provides the household context for learning, participation, relevant service connections and assessment.

SDF collects family details through the program’s approved household profile to understand social and economic circumstances, family needs and relevant support requirements. This information helps guide suitable program connections and assess family-level participation and progress. Members provide accurate information and keep relevant changes updated through the prescribed process.

Family linkage and benefit eligibility serve different purposes. Each person’s membership and access follow the applicable SDF program, Associate offer or Institutional Partner arrangement. Family information is handled with appropriate information, consent and access controls, including where records concern family members who are not SWG members.

The group size of 51 draws symbolic inspiration from the Indian cultural idea of collective strength associated with the 51 Shaktipeeths. SWG applies this as an inclusive community structure within a non-religious development program.

Applicants submit the free SWG membership application and complete their profile. Following initial screening, applicants receive access to a Temporary Dashboard for assigned introductory learning and practical activities. Applicants must complete the assigned learning, apply it through the prescribed family and neighborhood tasks, and upload activity evidence (including required photographs or videos, activity date, location and supporting details). The GC/authorized SDF team reviews the submissions, requests corrections where needed and verifies completion. Only after authorized approval is permanent membership activated, with the Member ID, Family ID linkage, QR Welfare Card and full Member Dashboard. Residents seeking to establish a group may use the same application process, subject to branch review.

Community membership is free. There is no joining fee, annual membership fee or paid renewal requirement. Group Coordinator contractual arrangements are managed separately from community membership.

The dashboard, notifications and GC follow-up support ongoing participation, completion of assigned learning and tasks, accurate records and active membership status. The Welfare Card reflects the member’s approved status. Temporary applicants do not receive permanent member benefits before completion and verification of mandatory onboarding tasks.

No membership-payment or membership-renewal refund applies because SWG community membership is free. Any separate donation, purchase or Associate/Institutional Partner transaction follows the applicable terms of that transaction and SDF policies where relevant.

Members maintain current profiles, submit accurate activity records and communicate difficulties promptly. The principle One Member, One ID, One Card preserves individual identity across locations. On relocation, members update their address and inform their GC through the dashboard. Where SWG operates in India, the Coordinator facilitates transfer to the relevant local group, or a nearby group when the preferred group is full, while retaining the member’s ID.

Notify your GC through the dashboard to record voluntary exit and settle pending responsibilities. To return, submit a request through the GC or Contact SDF; SDF reviews current age and other eligibility, group availability and the recorded membership status, and communicates the steps for resuming participation. The permanent no-re-entry rule applies to closure under the two-month participation rule; voluntary exit is recorded separately.

The Group Coordinator (GC) is an L-10 independent contractual personnel role, selected and engaged through SDF’s authorized verification and contractual process; it is not a separate paid membership category or an ordinary volunteer appointment. The GC organizes local participation, meetings and communication with SDF; maintains activity records; reviews onboarding task evidence as authorized; coordinates assigned materials; and helps members access support. GC applicants must be graduates of a recognized university, active and trusted locally, and meet SDF background-verification requirements. Digital proficiency, sufficient time, impartial conduct and responsible handling of records and materials are essential.

GCs receive relevant program orientation, monthly training, expert interaction and opportunities for nominated seminars, conferences and social-sector representation. Their central role-based dashboard includes group management, applicant onboarding, verification, attendance and activity records. Approved travel, meals and accommodation for assignments follow SDF’s contractual terms and prescribed reimbursement process, with supporting bills and receipts.

The relevant branch office and designated helplines support GCs. Members approach their GC for routine learning, meetings, dashboard guidance, activities and benefits. The branch office assists with meeting arrangements and operational needs. Venue, timing and participation requirements are communicated through the dashboard and official group channels, including the official WhatsApp group.

Monthly meetings last approximately 90–120 minutes. They combine learning review, discussion of practical tasks and local concerns, quizzes, educational games, cultural activities and peer learning. Attendance is recorded digitally. Recognition and distribution of available support items may form part of the meeting.

Members raise ideas and local concerns through meetings, the GC or dashboard requests. The group considers practical action against the learning theme, local need, available resources and SDF guidance; matters requiring further support are coordinated with the branch office.

Where established, a Coordinator Field Office provides a local contact and facilitation point, supported by the relevant SDF branch. Community venues and partner facilities provide additional spaces for approved meetings and activities.

Local initiatives follow a practical sequence: identify and understand the need, confirm its relevance, agree priorities, plan the response, arrange appropriate support, act and review. Members can contribute time, skills, knowledge and local relationships. Needs requiring specialist or public services are connected with the appropriate institution.

Monthly, quarterly and annual review

GCs communicate the applicable schedule through official channels. Program reviews support improvement alongside the separate monthly, quarterly and annual recognition arrangements.

Members follow a 12-month learning and practical participation cycle through SUPANSHA® Learning. Content spans Healthcare & Well-being, Education & Livelihoods, Research & Data Science, and Biodiversity & Eco-care, alongside everyday life, family well-being, communication and responsible community participation.

Uploaded PDFs, reading materials and videos support accessible online learning. Reading time, video watch time and completion records document engagement and eligible learning points. Appropriate subject experts review content for accuracy, relevance and practical application. Questions, activity feedback and subject developments inform updates.

One Topic, One Shared Learning provides a consistent core message across languages and regions, with examples adapted to local circumstances. Each topic includes one predefined family task and one neighborhood task. Members apply the learning, submit the required activity record, reflect on the experience and discuss it with the group. Engagement and verified practical completion together inform assessment.

Tasks may address food habits, hygiene, family communication, waste segregation, road safety, kitchen gardens, meditation, children’s learning, environmental care and basic caregiving awareness within the member’s training and appropriate professional guidance. Routine assignments use everyday practices and available resources. Additional material needs can be raised through the GC, official group channel or dashboard request.

Members plan time for online learning and assignments alongside the monthly meeting. Illness, family emergencies and other genuine circumstances should be communicated through the dashboard as early as possible. When the reason is known to the GC and accepted by the GC or SDF management, additional time is provided for pending learning and activities.

Continued membership requires regular participation, not annual fee payment or paid renewal. Missing meetings for two consecutive months, or leaving required learning and practical submissions incomplete during that period, leads to Welfare Card cancellation, permanent membership closure and no re-entry under this rule, unless an accepted reason or approved extension applies. Attendance or task-record corrections are requested through the dashboard and reviewed against relevant evidence by the GC or SDF. Technical difficulties can be reported through Contact SDF.

SDF communicates membership-closure decisions through official channels. If a decision relies on an incorrect record or overlooks an accepted reason or approved extension, the member can request review through Contact SDF with supporting details. SDF checks the relevant records and communicates the outcome.

The SURMAI™ Welfare Card is the member’s digital identity. Its QR code supports identity, validity and offer-eligibility checks. Members can download it, retain it on their phone or print it. The dashboard lists participating Associates and available offers, which may cover doctors, pharmacies, diagnostic centers, hospitals, shops, restaurants, hotels, advocates, chartered accountants and other professional services.

Members may scan an Associate’s QR code through their dashboard to review offers and submit a request. Associates can accept the request through their dashboard or use their own scanner to scan the member’s Welfare Card, verify identity, active membership and eligibility, and apply the agreed benefit. Completed transactions and discounts are recorded; eligible points are credited to both participants under the program’s points system.

Benefit eligibility follows active membership, applicable points criteria and the terms of each Associate offer or Institutional Partner facility. The Welfare Card identifies its registered member; eligible family members join separately. An agreement may extend a benefit to eligible family members through the registered member’s card. The dashboard listing specifies coverage and access requirements. Other SDF programs provide their own benefits for children and older people.

Points recognize eligible learning, verified tasks, attendance, recorded Associate transactions and eligible Institutional Partner services. Activity-related points are displayed when tasks are assigned. They support participation recognition and benefit eligibility; they do not represent cash or a financial return. Monthly, quarterly and annual recognition covers five categories: Best SURMAI Sakhi, Best SURMAI Mitra, Best SURMAI Associate, Best SURMAI Donor and Best Group Coordinator. Certificates, trophies and available gift hampers follow the relevant criteria.

Available support items may include nutrition, hygiene, FMCG, clothing and other daily-use goods that help ease household expenses. Distribution follows the contribution’s purpose, stock and eligibility. Members check product instructions, condition and expiry dates and raise offer, product or transaction concerns through the dashboard, relevant Associate or Institutional Partner, or GC, providing receipts or photographs where useful. SDF reviews escalated concerns; Contact SDF provides a direct route where needed.

Benefits through Institutional Partners

Institutional Partners provide access to free or subsidized education, training, healthcare, diagnostics and other institutional services through their agreements with SDF. Members view each institution’s available facilities, eligible recipients, coverage and access terms in their dashboard. These benefits form a distinct part of SWG alongside Associate offers and CSR-supported items. The dashboard provides the current facility details for each participating institution.

Institutional Partners have their own dashboards listing the facilities they provide. Members can view these facilities and scan the institution’s QR code to request an eligible service. The Partner can also scan the member’s Welfare Card through its dashboard to verify identity, active membership and service eligibility. The service provided is recorded, and eligible points are credited to both the member and the Institutional Partner under the program’s points system.

Institutional Partners access only the identity, membership-validity and service-eligibility information authorized for the agreed facility. Any additional documents needed for that service follow the stated purpose and applicable consent process. Household profiles and unrelated personal records remain within SDF’s restricted, role-based access arrangements.

Educational institutions, hospitals, public bodies and other organizations can discuss partnership through Contact SDF. The formal MoU defines services, eligibility, responsibilities and access terms. Current facilities and relevant changes are communicated through partner listings and official channels.

Members can seek guidance for eligible medical, accident-related, educational or other needs through their GC and the assistance tabs in their dashboard.

Medical bills, estimates, educational notices and other documents relevant to the stated need support assessment. A GC recommendation initiates consideration; the designated approval process determines assistance.

During emergencies, members and GCs support local communication, blood-donor coordination, referrals and practical family needs. Qualified emergency and medical services provide clinical care. SURAMYA™ Care offers a further connection for appropriate emergency and elder-support needs.

Participation connects with nine targeted service areas: Child Development, Adolescent Care, Youth Enrichment, Women Empowerment, Positive Masculinity, Elder Support, Ability Inclusion, Eco-Stewardship and Community Advancement.

Relevant program connections include SuPoshan Sewa for nutrition awareness; STAMPING-TB™ for community TB care; DASHMUDRA® Sanskarshala for childhood learning; SURAMYA™ Care for emergency and elder support; SURMAI™ Sparsh for inclusion; and SAMPADA Samvardhan for environmental action. Participation follows each program’s arrangements and eligibility.

Businesses and professionals express interest through the SWG application page. An MoU records agreed offers, responsibilities and terms. Associate participation is free of joining fees and commission. It is a social-support partnership centered on responsible service and community contribution.

Associates choose the products or services included in an offer. Their dashboard supports published offers, member verification and eligible transaction records. Offer and term changes are requested through the dashboard and coordinated with SDF to keep member-facing information accurate. SDF supports prompt resolution of operational concerns. Where personal circumstances require ending active participation, one month’s notice applies under the participation agreement.

For verification, Associates can access the member’s name, age, unique ID, photograph, state and city of residence, and card or membership validity. This access serves the relevant identity and eligibility checks.

SDF provides a Social Impact Partner certificate for display at the establishment; local-authority participation in certification applies where formally arranged. Eligible activity contributes to points and recognition. “Once an Associate, Always an Associate” expresses the continuing relationship, while active offers follow the current agreement. Participation recognizes social contribution; business outcomes depend on the provider’s own operations and member choices.

The relevant Associate or Institutional Partner reviews cancellations, refunds and service disputes under its agreed offer or facility terms. Keep the transaction or service record and supporting receipts. SWG community membership itself is free and has no membership-fee refunds. For further review, raise the concern through your dashboard, GC or Contact SDF.

Associate contributions may also include professional guidance, training, skill opportunities, referrals, technical knowledge and support for approved community activities. The form of participation is agreed with SDF according to the Associate’s expertise and program needs.

Individuals, philanthropists, businesses, institutions and corporate partners may participate as SURMAI Donors (Patrons of Social Impact). Every donor receives an identity and dashboard, irrespective of contribution size. “Once a Donor, Always a Donor” reflects SDF’s continuing relationship with its supporters.

Support may include financial contributions, suitable FMCG products, clothing, hygiene materials and other daily-use goods. Donors may support an agreed activity, location or program requirement, or contribute to SURMAI–SURAMYA™ Funds. The intended purpose is recorded for tracking and reporting.

Current needs are listed on SDF’s SURMAI Donors and program-support requirement pages. Before an in-kind delivery, donors coordinate specifications, quantity, condition, shelf life and logistics with SDF. The donation page and fundraising support page provide contribution routes. Institutional discussions begin through Contact SDF, identifying the proposed activity, location and type of support.

Accounting and inventory teams maintain financial and in-kind records. Donor dashboards show contributions, documented utilization, acknowledgments, applicable Form 10BE certificates and relevant grant reports. Project-specific reporting follows the agreed grant arrangements, with dashboard access supporting donors of every contribution size.

SWG maintains separate program banking, budgets and expenditure records. SURMAI–SURAMYA™ Funds also has dedicated program banking. Program accounts undergo independent Chartered Accountant audit, with relevant reporting incorporated into SDF’s statutory processes.

SWG is designed as a community-led, self-sustaining model supported by regular participation, annual contributions, local coordination and social impact partnerships. Donor and CSR support strengthens specific activities and adds resources and member-support opportunities. Relevant changes and local updates are communicated through the dashboard, GCs and official channels.

Agreed donor and institutional support may also cover equipment, learning resources, suitable facilities, capacity building, digital systems, research, documentation and expansion requirements. Contributions are aligned with approved needs and tracked against their recorded purpose.

Continuity is supported by trained coordinators and teams, documented processes, secure records and accessible learning resources for authorized users. New groups and locations develop through phased preparation of local coordination, training, branch support, safeguarding and reporting arrangements. The core method remains consistent while activities and examples reflect local circumstances.

SDF provides program guidance, branch support, content review, digital systems, financial stewardship and the relevant complaint-review arrangements. GCs coordinate local delivery; members apply learning and participate responsibly; Associates deliver agreed offers; and donors strengthen recorded activities and needs.

Public-service coordination connects community action with the relevant departmental role. Specific activities proceed through local coordination and agreed arrangements.

Within SDF’s governance structure, institutional leadership provides policy direction and oversight; program management coordinates implementation and review; branches support local administration and supervision; and GCs facilitate group participation. Decisions, approvals, implementation, verification and reporting follow the responsibilities assigned to the relevant role.

Universities, educational and health institutions, research organizations, development partners and technical specialists may contribute to content review, training, evaluation, field learning, documentation and program improvement through agreed institutional arrangements. Research participation follows the relevant ethics and consent requirements.

Integrity and responsible conduct

Members, coordinators and partners follow standards of respect, inclusion, accurate information, confidentiality, appropriate professional boundaries and responsible use of program resources. Participation and relationships are used for their agreed community purpose, with protection against discrimination, exploitation and misuse of trust.

Anyone involved in a decision declares relevant personal, professional or financial interests. SDF reviews and records how the interest is managed, including independent consideration or withdrawal from the decision where appropriate. This supports impartial decisions on assistance, benefits, partners, procurement and other resources.

SUPANSHA® Learning supports training and practical assignments; SUPANSHA® Findings supports field informatics, dashboards and program assessment; and SUPANSHA® Crowdfunding supports approved fundraising needs. All SWG operational workflows use SDF’s central system at supansha.org, without a separate SWG database or admin panel. The public SWG information website at swg.supansha.org presents SDF-prepared public program information. Following application, the Temporary Dashboard provides assigned introductory learning, family and neighborhood tasks, photograph/video evidence upload, date/location fields, submission status, correction requests and verification. Authorized approval activates permanent membership, Family ID linkage, Member ID, QR Welfare Card and the full Member Dashboard, including learning, activity, points, participation and assistance records.

Personal information, household profiles, Family ID linkages and member records are encrypted and handled under SDF’s Privacy and Data Protection Policy and Research Ethics Policy. Access follows the relevant role and purpose. Identifiable records remain confidential and are handled separately from analytical datasets.

Family information is collected and used for defined program purposes, with appropriate consent and authorized access. Associate access remains limited to the identity and eligibility details stated in this document. Record retention and access follow SDF’s applicable data-governance procedures.

Institutional Partners access only the identity, membership-validity and service-eligibility information authorized for the agreed facility. Any additional documents needed for that service follow the stated purpose and applicable consent process. Household profiles and unrelated personal records remain within SDF’s restricted, role-based access arrangements. For access, correction, consent or retention queries, use Contact SDF.

Only selected activity photographs and videos are used for public communication on SDF’s website and official social channels, with the required consent and safeguarding checks. Members obtain appropriate permission before submitting content involving other people. Personal profiles and confidential information remain protected.

Activities follow SDF’s Child Protection and Safeguarding Policy and its zero-tolerance policy on sexual harassment. Written parental consent is required for children’s participation. Respectful conduct and activity-specific safety requirements apply to members and GCs.

The applicable safeguarding policy and activity-specific instructions can be requested through the GC or Contact SDF.

Activities consider the support and accessibility needs of children, persons with disabilities, older people and others requiring additional assistance. Coordinators seek appropriate guidance and arrangements so that participation protects dignity, safety and meaningful inclusion.

Specialist services involve appropriately qualified professionals, with members contributing within their training and assigned responsibilities. Specific research activities follow their own participant information, consent and applicable ethics-review processes, separately from routine membership and participation records.

SDF reviews learning engagement, verified family and neighborhood task completion, meeting participation, local activities, service connections and documented benefits. Member feedback and follow-up help assess the application of learning in everyday life. Reporting distinguishes registered members, activity participation and people receiving support, so that each measure retains its meaning.

Routine assistance begins with the GC. Members use dashboard facilities for requests, corrections and concerns. Complaints, urgent or sensitive concerns, matters involving a GC, and dashboard-access problems may be submitted directly through Contact SDF. Relevant facts and supporting records assist review by the concerned SDF committee.

The process includes recording, acknowledgment, assessment, review and communication of the outcome. Members can track status and action history through the relevant dashboard and receive responses through their registered contact details. For a pending response or an unresolved concern, use Contact SDF with the earlier submission details to request a status update, expected response timeframe or further review by the concerned SDF authority. Reviews protect confidentiality and people raising concerns in good faith; matters requiring specialist or statutory intervention are referred appropriately.

Program information, activity updates and published reports are available through SDF’s official website and relevant dashboards. GCs communicate local arrangements through official channels. Institutional enquiries, partnership discussions and further information requests use Contact SDF.

Evidence, learning and improvement

Assessment distinguishes resources and activities, their immediate outputs, and changes in understanding, skills, practices and participation. Completing a session or uploading a task is considered alongside evidence of what was understood and applied. Relevant family indicators may include shared learning, communication, mutual support and household practices; community indicators may include local initiatives, inclusion and collective problem-solving.

The program’s change pathway connects learning, understanding, informed choice, practice, participation and action with evidence, reflection and improvement. Assessments use measures suited to the activity and its intended results. Reporting explains SWG’s contribution in light of the available evidence and other influences on family and community life.

With appropriate permission, selected case studies document the need, program response, experience, observed changes and learning. They distinguish participant accounts, documented records and interpretation. These experiences support learning alongside the wider assessment findings.

Records and submitted evidence are reviewed for accuracy, completeness, relevance and duplication. Gaps identified through verification, feedback, complaints or reviews lead to appropriate corrective action, assigned responsibility and follow-up. Findings inform learning content, coordinator training and program processes.

Complaint review and resolution

SDF’s complaint process includes receipt and recording, acknowledgment, assessment, appropriate review, communication of the response and closure or further follow-up. Concerns are handled fairly and with appropriate confidentiality. People raising concerns in good faith are protected from retaliation. Matters requiring statutory or specialist intervention are referred to the relevant authority or service.